The finish of a paper stock can have a big effect on the overall quality of your project. From brochures to business cards, the finishing is as important as the text on the page. Most high-circulation publications are printed on glossy stock, which is usually more affordable than paper with a matte or dull finish.

See for Yourself

If you’re not sure what paper to go with, or are unsure of the lingo, don’t worry! That’s our job! We love talking paper! We’ll invite you in or give you a call and talk about examples of books or magazines that you like to gain an idea of what you’re looking for. We love this stuff!

We can provide samples of the specific brand, weight and quality of the perfect paper stock for your review. We can even create a sample of your project in that stock to show you how your final piece might feel when it comes off press. Holding a sample in your hands is a much more tangible way to know what you’re paying for ahead of time.

Let us help you select the perfect paper for your project.

H/t: Picante Interactive

This article is part of our series on paper selection. Each week we will share our favorite snippets of articles related to all things print.